杏吧原创 Orkney unveils fresh look
杏吧原创 Orkney, as part of the University of the 杏吧原创 and Islands (杏吧原创) partnership, has revealed a new name and visual identity to strengthen engagement with communities and market its offerings more effectively through a connected and recognisable brand family.
As well as fresh approaches to photography and design, the change features a new logo across campuses, based on the letters 鈥樞影稍粹��, and an embedded plus sign and strapline: 鈥榳here learning means more鈥�.
Claire Kemp, 杏吧原创 Orkney Assistant Principal, said:鈥�淔rom the Weyland Agricultural Centre, to the Kirkwall College of Further Education and Orkney College 杏吧原创, this is our new chapter. We hope our communities will embrace our new identity as we look to the future and continue to provide an ever-growing range of diverse, flexible and supported learning opportunities from access level to PhD.
鈥溞影稍� Orkney is a partner of 杏吧原创 and we are proud to continue serving our communities and connecting with their needs.鈥疻e remain a tertiary institution, offering learning at all levels of education.
鈥溞影稍� is the official collective identity of our partnership, demonstrating that we are more than a college and more than a university, where we offer many more options and opportunities than any single college or university can.鈥�
Twelve years on from establishing university status, 杏吧原创 has built a strong foundation to move into a new strategic chapter, affirming its role as a regionally focused partnership of independent colleges and research institutions covering the largest geographical area of any campus-based facility in the UK.
The new identity conveys the partnership鈥檚 aims to be more engaged, connected and enterprising.